ABOUT us
Neutron Media has spent decades placing brands where attention is highest and messages leave an impression. From premium placements on the Las Vegas Strip and major event activations including the McDonald’s Air & Sea Show in Fort Lauderdale, the Detroit Jazz Festival, the Detroit Auto Show, and the NFL Super Bowl, Neutron has evolved alongside some of the world’s most visible advertising environments.
Currently, Neutron Media focuses solely on premium digital billboard airtime in the Times Square Bowtie — the Crossroads of the World and the epicenter of modern advertising. We help brands place their message in front of the audience that moves markets through bold creative, premium placement, and unforgettable visibility.
Senior leadership
Ray shapira, Vp, Event and Screen Marketing
For more than three decades, Ray Shapira has built advertising opportunities in places where attention matters most. Known for his direct approach, industry relationships, and ability to bring ideas from concept to execution, Ray has spent his career helping brands earn visibility in highly competitive environments.
His experience spans premium digital screen placements and major event activations including Times Square, the Las Vegas Strip, the McDonald’s® Air & Sea® Show, PGA events, and other high-profile advertising environments. Over the years, he has worked alongside globally recognized organizations including NASA, the Pentagon, the Commonwealth Games Committee, and FIFA World Cup initiatives.
Today, Ray leads Neutron Media’s event and screen marketing efforts, helping brands connect with audiences through premium placements, practical experience, and a long-standing understanding of what earns attention.
michael cain, Senior Director of Operations
Michael brings more than two decades of experience in operations, business development, and organizational execution across the evolution of Neutron Media and its predecessor organizations. With formal studies in computer systems, business management, and business administration, he combines technical understanding with practical leadership and a disciplined operational approach.
Since 2002, Michael has helped guide the business through multiple stages of growth and transformation, supporting day-to-day operations while strengthening internal processes and client relationships. Working closely with leadership and the sales organization, he plays an important role in ensuring consistent execution and long-term operational continuity.
Known for his calm and dependable leadership style and commitment to building strong working relationships, Michael remains focused on helping Neutron deliver reliable execution in a fast-moving media environment.